"I am very inspired by what the Ram brand stands for – being who you are, working hard, staying true to your roots," says Grammy ® Award winning performer Miranda Lambert.
Lambert has begun a partnership with RAM, starting with her "Certified Platinum Tour" which is full of cross promotional opportunities for RAM. RAM, in turn, is featuring Miranda and her music in many of its ad campaigns.
Sealing the partnership, Lambert wrote a beautiful song, "Roots and Wings", inspired by RAM Trucks. It's a very personal song for Lambert, and the video features imagery from her childhood, including old family photographs.
We've been big fans of Miranda Lambert for years, and we're proud to have such a talented artist as a partner. Come visit Lithia Chrysler Jeep Dodge of Twin Falls at 1310 Poleline Rd for a test drive in one of our new RAM Trucks. Once you're behind the wheel, you'll know what Miranda Lambert meant by roots and wings.