All the way back in May, we here at Lithia Chrysler Jeep Dodge of Twin Falls were telling you about Tim McGraw's recent stab at auto design with his custom 2013 Dodge Challenger. While that head-turning muscle car never join the ranks of our new and used cars, it was an awfully inspired partnership that we ate right up.
Well now that they've got the country music crowd covered, the brass at Dodge are turning their efforts to multicultural millennials by joining forces with the one and only Pitbull. If the name isn't ringing any bells, just ask your kids, you'll know soon enough. The partnership is all part of a new bilingual ad campaign that's launching this week for the 2013 Dodge Dart and can be seen in both Spanish and English on networks like Univision and BET.
As for why they went with Pitbull to the be star of their "How to Change Cars Forever" spot, the two have more in common than you may think.
"Pitbull is a great fit for the Dodge Dart as both are hip, innovative, and relevant to millennials, yet also have cross-over appeal," says Oliveir Francois, Chief Marketing Officer at Chrysler. "The new multicultural 'How to Change Cars Forever' spot uses . . . fun, creative license and Dodge brand humor to capture the meticulous process of starting with a simple idea and developing it into a revolutionary new car."1
So if you'd like to see the spot for yourself, then you better tune in because it's debuting this week! Or if you'd rather just do as Pitbull does and go for a spin in the 2013 Dodge Dart, your test drive awaits you at our dealership here in Twin Falls, ID. After all, there's nothing like a Dodge to bring cultures together.
Source:1http://media.chrysler.com/newsrelease.do;jsessionid=41566F6B9997FB6D7C82A2E4698050AA?&id=14541&mid=1
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